It might seem hard to believe that serious businesspeople looking to improve their media skills should pay attention to “Jersey Shore,” but recent headlines about the MTV show give some great information about ways to succeed in “getting noticed.”
It turns out clothier Abercrombie & Fitch is appalled that Mike “The Situation” Sorrentino and other cast members wear the company’s easily-recognizable clothing on the show, and it wants no part of being associated with them. So much so that the firm is offering to PAY the stars to put on somebody else’s outfits instead.
Crazy, huh? Well, maybe not really. “The Situation,” Snooki and the rest of the “Jersey Shore” crowd have an unmistakable identity. It’s hardly a glorious identity, but that’s not the point. What’s important is these people STAND FOR SOMETHING and they STAND OUT. They are so identifiable with a certain lifestyle…plus, they are so recognizable…that A&F feels its image is being affected simply by them wearing its clothes. So instead of getting free product placement, A&F is actually paying to keep its products away from a pretty good –sized TV audience. All because of those actors. That’s amazing notoriety.
But other than being an example of why even infamy can pay off, how can this help you in your dealings with the media? The answer is: plenty.
Producers, bookers and reporters are always looking for sources who– like the “Jersey Shore” stars– have an unmistakable identity…who stand out from others in their field. Those kinds of people make the biggest impressions on an audience. They attract viewers, listeners and readers—exactly what media decision-makers want. You need to be one of those people.
So what are you doing that will attract media attention? Take a lesson from “The Situation” and his pals– if you want to get noticed, stand for something…and stand out.
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