A Media Lesson of Biblical Proportions

Americans love keeping score.

We pay attention to all kinds of rankings:  richest people, top colleges, best restaurants, highest weekend box office sales…the list goes on and on.

One that struck me recently was a headline for the History Channel’s super-popular miniseries on the Bible.  It proclaimed:  “The Bible tops American Idol in Nielsen ratings.”

That really stands out.   Idol has been one of the most popular shows in television history.  To hear that The Bible surpassed it really catches your attention.  And it’s a good reminder of what you can do to improve your chances of “getting noticed” by the media.

Like fingerprints and snowflakes, your message is unique.  No matter what you are trying to convey, it’s really important to tap into that uniqueness and show why what you have to say stands out.  A great way to do that is to find a way to “rank” your message against others.

For example, Sprint is competing with bigger wireless companies by claiming it has the nation’s “fastest 4G network”…Ford brags its F-150 is the “best-selling pickup”…CBS promotes itself as the “most-watched television network.”  Notice the use of superlatives.   In all those cases, the companies found something that makes their product stand out in the rankings.  And you can, too.

So think about how your message can claim a top ranking…and promote it that way.  Then you will have a very good shot at “spreading the word” successfully in the media.

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